Hi!

I’m Sebastian, a Product & UX Designer based in Copenhagen

With a background in graphic design and years of hands-on product work in startups, I bridge user insights, visual craft, and technical constraints to build products that actually get used.

Send me an email

Selected Projects

About me

I’m a designer with a strong foundation in visual identity and branding, combined with hands-on experience designing and building digital products.

Professional Background

Over the past years, I’ve worked in-house across real estate, fintech, and green tech — moving from brand and graphic design into UX and product design, where user research, iteration, and cross-functional collaboration are core to my work.

I thrive in small, ambitious teams where design is closely connected to product strategy, development, and real user needs.

I’m currently working as a Product & UX Designer at a nature tech startup in Copenhagen, where I collaborate closely with founders, AI engineers, and developers. My work spans product discovery, design systems, user research, and hands-on implementation — often bridging the gap between design and frontend through modern, AI-assisted workflows.

Location

I am living in lovely Copenhagen.

However, in 2021 I moved to Berlin to experience working for an international startup company in the startup capital of Europe.

I am originally from Funen, Denmark.

Tools (8)

Figma
Adobe Creative Suite
Cursor
Webflow
Frontify
Jira
Miro
Notion

Skills (11)

User Interviews
Usability Testing
Wireframes
Prototyping
Personas
User Flow Diagram
Graphic Design
Branding
Visual Identity
Competitor Analysis
Presenting

Core Insights

Coming from a background in graphic design, I learned early on how limited design decisions can be without real user insight.

Today, I rely heavily on user feedback, testing, and iteration to guide my work — using visual design not as decoration, but as a tool to create clarity, trust, and usability.

Passions

I enjoy validating design decisions through real user feedback and refining ideas through iteration.

I have a strong passion for typography, visual systems, and brand expression — especially when they are applied to complex digital products where clarity and credibility matter.

I’m particularly motivated by early-stage projects, where design plays a key role in shaping both the product and the way it’s understood by users

Hobby

In my spare time, I go running. It gives me an outlet to challenge myself and clear my head while being part of a greater community.